The South Pacific Tourism Organisation (SPTO) is looking at airline linkages in the Pacific, particularly after China invested so much to promote the Pacific at the Shanghai Expo last year.
“We want to explore how best we can share a market like China amongst the very nations who attended the event,” says SPTO board chairman Sakopo Lolohea.
Lolohea says tourism arrivals in the region recorded a 7.5 per cent growth last year, compared to a 3.5 percent decrease in 2009.
Over the past five years, visitor numbers increased by 12 per cent.
“Obviously some countries performed better than others during this period, a signal to all of us, of the importance of doing things right in promoting and developing our tourism sectors,” Lolohea says.
Lolohea made the comments at the Pacific Tourism Organisation (SPTO) Council of Tourism Ministers and the Board of Directors meeting in Port Vila last week.